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MATCHING THE MESSAGE
COMM 4590
Writing for Strategic Communication
Instructor: Robert Bruce, M.A.
University of Utah
Department of Communication
Spring 2016
Personal Statement
Client Information
Client Logo
News Release
Media Kit
Magazine Story
Annual Report
Tim Cook Speech
Blog
Podcast
Tweets
Marketing Plan Proposal
Mobile Messaging
e-Blast Promo Letter
Brochure Mock-up
Strategic Message Planner
Print Advertisement
Radio Ad
Web Ad
Radio Promotion
TV Ad
TV PSA
Professional Blog Contributions
Internet of Things (IoT)
Remote Monitoring Solutions
Job Description
Job Request Letter
Resume
Writing Sample
Memo
Market Report Summary
"You must stay drunk on writing, so reality cannot destroy you."
— Ray Bradbury, Zen in the Art of Writing
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